Flowers By Elonne is a boutique floral design business led by Debra Bazile, a talented florist whose artistic arrangements set her apart in the competitive floral industry. While her work spoke for itself, she struggled with brand identity—from choosing the right colors to understanding typography and professional positioning. She needed a personal brand and digital presence that would attract higher-end clientele and give her the confidence to own her business identity.
Debra knew certain brand elements were important but felt overwhelmed by the psychological aspects of color selection, typography choices, and cohesive branding. She lacked a professional identity that could attract her target audience and represent the quality of her work. Before branding, she would literally whisper “I do flowers” when asked about her business at conferences—lacking the confidence that comes with a clear brand presence.
What She Needed:
“On a scale of 1 to 10, it’s beyond a 10. Now I have an identity. Before I didn’t have a logo or a brand, I would whisper ‘I do flowers’ at conferences. Now I’m like, ‘I’m a florist and the name of my business is Flowers by Elonne.’ There’s clarity in what I do, how I do it, and what the brand is. It gave me confidence.”
The branding transformation took Debra from whispering about her business to confidently boasting about it. The professional logo and cohesive brand identity gave her a presence and clarity that fundamentally changed how she presents herself, with branded apparel opening organic conversations and new client opportunities when she wears it in public.
The integrated systems eliminated the chaos of manual invoicing and follow-up. Client inquiries flow seamlessly from website to booking, with automated payment tracking, scheduled communications, and email marketing replacing one-by-one outreach. As a solo business owner, these systems made operations manageable and professional.
Consistent branding across emails, website, and apparel positioned Flowers By Elonne as a higher-end service, attracting the quality clientele she wanted to serve. The professional presentation helped customers understand they were buying both the flowers and the personalized experience, becoming “flower best friends” with Debra rather than just transactional customers.
We’d love to learn about your goals and explore how we can help you achieve the kind of transformation you’ve just seen.
